Big3 basketball league seeks new TV deal after Fox deal ends

Ice Cube’s Big3 basketball league is looking for a new television deal following the end of a two-year contract with Fox Sports.

The three-on-three, half-court competition involving former NBA players has been fielding interest from other broadcasters and hopes to have a new TV home by June, when its third season tips off.

Fox Sports said in a statement: “Fox Sports enjoyed working with Big3 during its first two seasons, and we wish them the best moving forward.”

Big3 is growing from eight to 12 teams, will widen its tour from 10 to 18 cities and has lowered the age threshold to 27 from 30 to allow more players into the league.

It also appears that Big3’s attempts to buy some or all of the Fox regional sports networks is on the verge of collapse. Big3 reportedly approached Viacom for financial help to purchase the RSNs but were rebuffed.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.