BT Sport has agreed a deal to televise new boxing format Ultimate Boxxer across its pay-television, YouTube and BoxNation channels.
The deal will see BT Sport live broadcast at least five Ultimate Boxxer events in the UK and Ireland in the first year, starting with Ultimate Boxxer III. This will see fighters compete for the middleweight division tournament at London’s O2 on May 10, followed up with another event in Manchester in June.
Ultimate Boxxer is an elimination tournament in which eight up-and-coming UK boxers fight in three 3-minute rounds, with all matches in each weight class taking place on the same evening. It debuted in Manchester in April 2019, with Northampton’s Drew Brown declared the inaugural winner in the welterweight division.
The first tournament was shown on digital-terrestrial channel 5Spike, while it was also broadcast live on Facebook by British internet media company Unilad. This was followed Ultimate Boxxer II which was also live on 5Spike and shown on Facebook through SPORTbible.