![Alphonso Davies of Canada celebrates after scoring against Croatia at the World Cup (Photo by Igor Kralj/Pixsell/MB Media/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/12/GettyImages-1245146668.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
Canada Soccer and the Canadian Premier League have teamed up with short-form social media video platform TikTok to provide fans with innovative content as part of plans to further raise the profile of the sport.
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