The Mediapro agency has expanded the reach of its Formula One channel in Mexico by agreeing a carriage deal with pay-television operator Totalplay.
Mediapro launched Canal F1 Latin America throughout the region on March 1, ahead of the start of the 2015 season of the motor racing championship.
The deal with Totalplay comes with the sport set to return to Mexico after over two decades away. The Mexican Grand Prix at the revamped Autódromo Hermanos Rodríguez in Mexico City will be held from October 30 to November 1.
Totalplay said it will provide the channel to its customers in Aguascalientes, Cancún, Celaya, Cuernavaca, Mexico City and the surrounding metropolitan area, Guadalajara, Mérida, Monterrey, Pachuca, Puebla, Tijuana, Toluca, Querétaro, Veracruz and Xalapa.
Canal F1 Latin America is available via pay-television platforms throughout the region, with the exception of Brazil.
Mediapro in March 2014 acquired rights to the motor racing championship across Central and Latin America and the Caribbean. The exclusive deal, which excluded Brazil, runs for five years, from 2015 to 2019.