Chinese Taipei telco ChungHwa Telecom expects to attract at least 140,000 new subscribers to its digital television services for its coverage of the London 2012 Olympic Games.
ChungHwa chairman Lu Shyue-ching told the CNA news agency that the company had attracted 70,000 new subscribers for its multimedia-on-demand (MOD) platform during the 2008 summer Olympics in Beijing.
“We hope to more than double the numbers this year from those four years ago,” he said. “It was our first time broadcasting the Olympic Games in 2008. This time we will offer better broadcasting quality thanks to the effects of digital convergence.”
A new version of the MOD platform, which was first launched in 2005, will be unveiled before the start of the Games on July 27. The number of subscribers to the MOD platform exceeded one million in 2011 and is expected to reach 1.5 million by the end of this year.