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DAZN ‘in football rights talks’ with Globo, cuts subscription cost

Brazilian broadcaster Globo and sports streaming platform DAZN are in talks over a rights-sharing agreement for the Copa do Brasil and Copa Sudamericana club football competitions, it has been reported.

News of the rights talks has emerged in Brazil as DAZN has cut its subscription price by 47 per cent as a means to further accelerate its growth in the country.

Talks between Globo and DAZN have been taking place since November, according to the Observatório da Televisão (UOL) website. Globo holds rights to the Copa do Brasil domestic knockout competition until 2022 and is said to be keen to strike a deal so it is not solely responsible for the rights fee and prize money contributions.

Should DAZN secure rights to a selected number of matches from the tournament, then it would mark its biggest Brazilian football property to date. In return, it is claimed that Globo would gain some matches from the continental Copa Sudamericana tournament, one of DAZN’s initial rights properties when it launched in Brazil in May.

Globo’s exclusive Copa do Brasil agreement covers all media platforms, with pay-television rights taken on by sister broadcaster SporTV. The Globoesporte.com website also streams coverage of the tournament.

Globo’s deal with the Brazilian Football Confederation (CBF) is worth over R300m (€66.2m/$73.8m) per year, a significant uplift on the previous agreement.

Meanwhile, DAZN has announced that, from the first quarter of 2020, its monthly subscription price will be reduced from R$37.90 to R$19.90. The new price point will be available to current customers as well as new subscribers.

DAZN has also confirmed the acquisition of rights to Campeonato Paranaense, the first state football tournament to be shown on the platform. DAZN has been in talks to acquire the rights and for the 2020 season it said it will provide the competition with its widest-ever coverage. At least 52 games will be available to DAZN customers.

It was recently reported that each team in the state league would receive R$370,000 as a result of the DAZN deal. That amount is thought to be roughly R$100,000 less than the previous rights deal with Globo, which told the Paranaense Football Federation. in November that it would not be renewing its deal.

On the progress in Brazil, Bruno Rocha, DAZN’s executive vice-president in Brazil, said: “We already have a large number of Brazilian (subscribers) for the platform and have achieved record downloads in just seven months of operation.

“We are very optimistic about the speed and scale of growth we will gain with the new price of R$19.90 per month. We will continue to invest in quality content for our subscribers and the arrival of a competition with the importance of the Campeonato Paranaense reinforces our intentions in the country.”