DAZN secures FA Cup rights in DACH region

OTT service DAZN has struck a six-season deal to show English FA Cup matches in Germany, Austria and Switzerland, from 2018-19 to 2023-24.

The announcement of the deal comes two weeks after pay-television broadcaster Sky Deutschland reclaimed English Premier League rights in Germany, Austria and Switzerland (and Luxembourg and Liechtenstein) from DAZN. The FA Cup will join DAZN’s other English football content which include matches from the League Cup and the second-tier Championship.

The deal was struck with the Pitch International agency, which distributes FA Cup rights in Western Europe and the Middle East and North Africa on behalf of the English Football Association over the same six seasons.

DAZN’s FA Cup coverage will begin from the third round on January 5 and 6 next year – when Premier League clubs enter the competition. It will show all matches live from the quarter-finals.

FA Cup rights in Germany were previously held by sports broadcaster Eurosport in a four-season deal, from 2014-15 to 2017-18. That deal also began from the third round.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.