Sky Deutschland (Germany)
Sky Österreich will generate more than €5m ($5.9m) per season from the sublicensing of Austrian Bundesliga rights, from 2018-19 to 2021-22.
Selling global rights exclusively to pay-television broadcaster Sky has netted the Austrian Bundesliga the biggest media-rights deal in the country’s history.
Uefa turned down a strong bid from incumbent free-to-air Champions League rights-holder ZDF for its next cycle in Germany, instead accepting an offer from pay-television broadcaster Sky Deutschland for exclusive rights.
Christian Seifert, chief executive of the German football league, told TV Sports Markets this week the latest domestic Bundesliga deals would entrench it as one of the world’s top three football leagues.