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DAZN to carry advertising, sponsorship on streaming platform

OTT streaming service DAZN will carry advertising and sponsorship placements on its platform as part of an expansion of the remit of the DAZN Group’s media division, the company said today (Wednesday).

The division has also been renamed DAZN Media as part of the changes. It was previously known as Perform Media.

DAZN Media will be responsible for global media partnerships across DAZN and it will manage commercial inventory across the websites Goal.com, SportingNews and Spox.com.

DAZN Group’s sports VOD platform ePlayer has been renamed DAZN Player as part of the initiative.

The creation of DAZN Media follows last September’s realignment of DAZN Group, formerly Perform Group.

Some analysts argued at the time that the restructuring suggested that the company was signalling its willingness to sell Perform Content, which focuses on the group’s data, news, and video services.