DAZN to carry advertising, sponsorship on streaming platform

OTT streaming service DAZN will carry advertising and sponsorship placements on its platform as part of an expansion of the remit of the DAZN Group’s media division, the company said today (Wednesday).

The division has also been renamed DAZN Media as part of the changes. It was previously known as Perform Media.

DAZN Media will be responsible for global media partnerships across DAZN and it will manage commercial inventory across the websites Goal.com, SportingNews and Spox.com.

DAZN Group’s sports VOD platform ePlayer has been renamed DAZN Player as part of the initiative.

The creation of DAZN Media follows last September’s realignment of DAZN Group, formerly Perform Group.

Some analysts argued at the time that the restructuring suggested that the company was signalling its willingness to sell Perform Content, which focuses on the group’s data, news, and video services.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.