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Perform Content sale critical to success of ambitious DAZN

GELSENKIRCHEN, GERMANY - SEPTEMBER 18: A DAZN microphone is seen prior to the UEFA Champions League Group D match between FC Schalke 04 and FC Porto at Veltins-Arena on September 18, 2018 in Gelsenkirchen, Germany. (Photo by TF-Images/Getty Images)

  • Perform’s B2B data and betting division likely to be sold in the coming months
  • Sale could help fund DAZN’s ambitious global expansion
  • DAZN could be attractive prize for big tech or social media company
The sale of Perform Content will be one of the most closely-watched deals in the industry this year. Many observers believe it will be critical to whether the premium sports OTT service DAZN is a success or a failure – the money raised from the sale could help cover DAZN’s heavy early losses.

In September, digital specialist Perform Group divided its assets to create two separate divisions. Perform Content, under chief executive Ross MacEacharn, contains the B2B data and betting units of the business: Opta, Watch & Bet and RunningBall. DAZN Group, under chief executive Simon Denyer, includes the DAZN streaming service plus the websites Goal.com, SportingNews and Spox.com. The former president of US sports broadcaster ESPN, John Skipper, remains executive chairman of the whole group.

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