- Perform’s B2B data and betting division likely to be sold in the coming months
- Sale could help fund DAZN’s ambitious global expansion
- DAZN could be attractive prize for big tech or social media company
In September, digital specialist Perform Group divided its assets to create two separate divisions. Perform Content, under chief executive Ross MacEacharn, contains the B2B data and betting units of the business: Opta, Watch & Bet and RunningBall. DAZN Group, under chief executive Simon Denyer, includes the DAZN streaming service plus the websites Goal.com, SportingNews and Spox.com. The former president of US sports broadcaster ESPN, John Skipper, remains executive chairman of the whole group.