Eurosport deal for Tokyo 2020 rights in France confirmed

Eurosport has acquired pay-television rights in France for the Tokyo 2020 Olympics in a sublicensing deal with pay-television broadcaster Canal Plus and public-service broadcaster France Télévisions.

As reported by SportBusiness Media last month, Canal Plus is sublicensing the rights in order to cut costs. The pay-television operator acquired the rights for Rio 2016 and Tokyo 2020 from France Télévisions in a sublicensing deal in 2015.

L’Équipe reported that Canal Plus wants to avoid costs related to production, the creation of the extra channels, and having to send a large editorial team to an Olympics that will take place in an unfavourable time zone.

France Télévisions acquired fully exclusive rights for the Olympics in 2014, 2016, 2018 and 2020 in a deal agreed in 2011. This meant the rights in France to PyeongChang 2018 and Tokyo 2020 were excluded from Eurosport owner Discovery’s landmark pan-European deal for rights for the Olympics from 2018 to 2024. The latter deal means that Eurosport already has rights for Beijing 2022 and Paris 2024. Discovery has sublicensed the free-to-air rights to these two games to France Télévisions.

France Télévisions will remain the official free-to-air broadcaster in France for Tokyo 2020.