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EXCLUSIVE: LIV Golf outlines global go-to-market strategy for first media rights cycle

Recent LIV Golf recruit Cameron Smith of Australia (Photo by Quinn Harris/Getty Images)

LIV Golf has embarked on a global ‘roadshow’ of presentations and meetings with broadcasters as it launches its first rights cycle that will target exclusive deals worldwide.

Having opted to put in place a non-exclusive model for its debut season, the disruptor golf property kicked off the roadshow last month and is now looking to secure deals before the end of the year in key markets, including the US.

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