EXCLUSIVE: LIV Golf outlines global go-to-market strategy for first media rights cycle

Recent LIV Golf recruit Cameron Smith of Australia (Photo by Quinn Harris/Getty Images)
Recent LIV Golf recruit Cameron Smith of Australia (Photo by Quinn Harris/Getty Images)

LIV Golf has embarked on a global ‘roadshow’ of presentations and meetings with broadcasters as it launches its first rights cycle that will target exclusive deals worldwide.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here