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LIV Golf president: ‘We need to commercialize the product’

Dustin Johnson (right) celebrates 4 Aces' victory in LIV Golf's season-ending tournament in Doral, Florida (Credit: Getty Images)

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing the product.

Over the weekend, Dustin Johnson's 4 Aces team held off Cameron Smith's Punch GC team to win the season-ending competition at Trump National Golf Club in Doral, near Miami, Florida.

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