OTT streaming service FloSports has acquired exclusive rights in Canada to the Tour de France cycling competition from 2020 to 2023, it said on Thursday.
The platform will provide live and on-demand coverage of the Tour as well as more than 10 Grand Tour and World Tour events, including Paris-Roubaix, La Course by Le Tour de France, Amgen Tour of California, and the Vuelta a España.
Commentary for all events will be available in both English and French. FloSports will exploit the properties on its dedicated portal, FloBikes.com, and FloSports apps.
The deal, which was agreed with rights-holder Amaury Sport Organisation, also includes live coverage of the Paris Marathon on FloTrack.com.
This marks the first time the Tour de France will be broadcast exclusively on a digital platform in Canada.
“We wish to provide our events the best exposure possible,” ASO’s managing director Yann Le Moenner said. “This desire drives us to constantly seek the best ways to reach all our targets, including the youngest among them, and ensure long-term promotion for our events.
Last year, FloSports acquired rights in Canada to major events operated by the International Cycling Union.