FloSports OTT picks up exclusive Tour de France rights in Canada

OTT streaming service FloSports has acquired exclusive rights in Canada to the Tour de France cycling competition from 2020 to 2023, it said on Thursday.

The platform will provide live and on-demand coverage of the Tour as well as more than 10 Grand Tour and World Tour events, including Paris-Roubaix, La Course by Le Tour de France, Amgen Tour of California, and the Vuelta a España.

Commentary for all events will be available in both English and French. FloSports will exploit the properties on its dedicated portal, FloBikes.com, and FloSports apps.

The deal, which was agreed with rights-holder Amaury Sport Organisation, also includes live coverage of the Paris Marathon on FloTrack.com.

This marks the first time the Tour de France will be broadcast exclusively on a digital platform in Canada.

“We wish to provide our events the best exposure possible,” ASO’s managing director Yann Le Moenner said. “This desire drives us to constantly seek the best ways to reach all our targets, including the youngest among them, and ensure long-term promotion for our events.

Last year, FloSports acquired rights in Canada to major events operated by the International Cycling Union.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.