Formula E secures broad Eurosport rights deal

Pan-European sports broadcaster Eurosport has acquired rights in seven countries for the 2015-16 Formula E Championship electric car-racing series.

The deal will include live, free-to-air coverage of all 11 rounds during the 2015-16 campaign, which will begin in the Chinese capital of Beijing on October 25.

The agreement covers exclusive television and digital rights in Germany, Poland, Sweden, Norway, Denmark and Finland, as well as non-exclusive rights in Iceland.

Ali Russell, director of media and strategic partnerships at Formula E, said: “Following the success of the inaugural season we want to ensure audiences can continue to watch and engage with the series. This latest agreement reinforces our outreach across key target markets in Europe alongside other existing deals.”

Formula E added that it will announce further broadcast rights deals over the coming weeks.