The IMG agency’s college sports division, IMG College, has extended its multimedia rights deal with Georgia Tech Athletics, the sports department of the Georgia Institute of Technology university in the US.
The new agreement will run until 2021, although the length of the extension was not disclosed.
IMG College will continue to produce, manage and distribute coverage of games on television and digital platforms. IMG College will also be responsible for selling advertising, sponsorship and hospitality packages at Georgia Tech Athletics events.
“This partnership with Tech and our continuing presence in Atlanta – a top-10 media market and headquarters for many leading US companies – is important to our groundbreaking national programme that the Institute will continue to benefit from,” IMG College president Ben Sutton said.