Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October 24 in a landmark mixed-reality commercial experience integrated into the game's live presentation.
As part of the broadcast between the New England Patriots and Chicago Bears, Gillette Stadium will be digitally transformed into "GilletteLabs Stadium" through a cutting-edge mixed-reality spot designed by leading virtual fan experiences company The Famous Group.
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