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Globo sews up Brazilian football league rights

Brazilian media group Globo agreed a deal with Atlético Goianiense, of the Brazilian Campeonato Série A, the top-tier Brazilian football league, for the club’s television rights for the next four years, from 2012 to 2015.

Goianiense will receive R$29 million (€12.1 million/$15.9 million) per season over the next four years, according to news website Gaz. Atlético Goianiense was the only club from the league that had not yet agreed a deal with Globo from 2012 onwards.

The deal takes Globo’s spending on the rights for the Brazilian league to over R$1 billion, as exclusively reported in TV Sports Markets last September (TV Sports Markets 15:17). Globo has been acquiring all domestic and international media rights of the clubs in individual deals.