HomeNewsCricketGlobal

ICC engages ByteDance on Cricket World Cup content drive

The International Cricket Council has partnered with technology company ByteDance to deliver content across social media platforms TikTok and Helo during this year’s Cricket World Cup.

TikTok encourages creative expression through short-form video and will give fans the chance to compete in various in-app challenges during the competition. It was the most downloaded app in the world in 2018.

Helo is India’s leading regional social media platform and during the World Cup it will provide content to Indian fans in 14 languages.

The ICC’s partnership with ByteDance is designed to deliver exciting campaigns and unique content to maximise the reach of the World Cup.

The tournament, which will be held in England and Wales, runs from May 30 to July 14.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.