ICC to exploit World Cup rights on Facebook, YouTube and Twitter

The International Cricket Council is broadcasting World Cup content for the first time on social media platforms Facebook, YouTube and Twitter.

The ICC said that on its dedicated ‘ICC’ and ‘Cricket World Cup’ Facebook platforms fans will be able to watch match recaps minutes after the completion of games. The ICC’s Facebook pages will also have an exclusive preview show – ‘Openers’ – before each match and Watch Parties with commentators.

On the ICC’s YouTube channel, in addition to short-form highlights minutes after the match, fans will also be offered ‘The Review’ – an exclusive post-match analysis show – as well as other video content.

The ICC’s Cricket World Cup Twitter page will show content such as winning moments, super shots and super wickets and other news and video, following the completion of matches.

Ahead of the tournament, the ICC agreed a partnership with technology company ByteDance to deliver content across social media platforms TikTok and Helo.

The 2019 World Cup commenced in England and Wales on Thursday and will run through to July 14.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.