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ICC to exploit World Cup rights on Facebook, YouTube and Twitter

The International Cricket Council is broadcasting World Cup content for the first time on social media platforms Facebook, YouTube and Twitter.

The ICC said that on its dedicated ‘ICC’ and ‘Cricket World Cup’ Facebook platforms fans will be able to watch match recaps minutes after the completion of games. The ICC’s Facebook pages will also have an exclusive preview show – ‘Openers’ – before each match and Watch Parties with commentators.

On the ICC’s YouTube channel, in addition to short-form highlights minutes after the match, fans will also be offered ‘The Review’ – an exclusive post-match analysis show – as well as other video content.

The ICC’s Cricket World Cup Twitter page will show content such as winning moments, super shots and super wickets and other news and video, following the completion of matches.

Ahead of the tournament, the ICC agreed a partnership with technology company ByteDance to deliver content across social media platforms TikTok and Helo.

The 2019 World Cup commenced in England and Wales on Thursday and will run through to July 14.