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IMG to distribute in-ship and in-flight rights for Rio 2016

The IMG agency has agreed a deal with the International Olympic Committee to distribute the international in-flight and in-ship rights to the forthcoming summer Olympic Games in Rio de Janeiro, Brazil.

The agreement will include live coverage of the Games on all routes, excluding those within the US.

The agency will also broadcast more than 200 hours of live coverage of Rio 2016 through Sport 24 and Sport 24 Extra, the IMG-owned and operated channels produced exclusively for inflight. This will include the opening and closing ceremonies.

In addition, IMG will produce a selection of other non-live in-flight programmes such as daily and weekly highlights shows, as well as a review of the Games that will be available within two days of the event’s conclusion.