The IMG Media agency has struck a deal with the organisers of the 2013 Winter Games NZ to distribute broadcast and internet coverage of the New Zealand winter sports event.
IMG Media will distribute a series of 14 daily 22-minute highlights programmes plus one 52-minute film and daily video news releases to “a minimum of 25 targeted countries,” Snow Sports NZ, the organiser of the event, said.
“We are delighted to be working alongside the Winter Games NZ to assist them with growing exposure and developing the profile of the event through international TV distribution and digital media syndication,” Chris Guinness, senior vice-president and head of IMG Media in the Asia-Pacific region, said.
“The Winter Games NZ is the premier event in New Zealand and one of the top five snow multi-sports events in the world. IMG will utilise our worldwide international sales team in 60 offices in 30 countries around the world to ensure that event highlights are seen in as many countries as possible,” he said.
Winter Games NZ chief executive Arthur Klap said: “Few events get the opportunity to partner with organisations such as IMG as they demand that the product is world class if they are to have any success in distributing the television product.”
The 2013 Winter Games NZ will take place from August 11-25 next year and will feature alpine skiing, cross country skiing, snowboard, freeskiing and curling.