IMG to market International Champions Cup’s global rights

The IMG agency has agreed a two-year deal to market the global media rights to the International Champions Cup club football competition.

The contract covers the 2019 and 2020 editions of the ICC, but excludes the United States, Mexico and Central America.

IMG agreed the deal with Relevent Sports Group, the operator of the event. The schedule for the 2019 tournament was revealed last week. It will take place between July 16 and August 10 in venues across the US, Europe and Asia.

The 12 teams competing in 2019 are: AC Milan, Benfica, Manchester United, Bayern Munich, Arsenal, Juventus, Tottenham Hotspur, Inter Milan, Atlético Madrid, AS Roma, Real Madrid, and tournament debutants Chivas.

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