Infront makes squash equity investment in long-term PSA commercial deal

The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity investment in a new company set up to manage and commercialise the Professional Squash Association’s commercial rights.

The deal allows Infront to sell media, digital, sponsorship and betting streaming rights to the PSA’s events for the next eight seasons (from 2021-22 to 2028-29).

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here