Chinese state broadcaster CCTV is paying $100 million in the deal, almost seven times what it paid for the 2006 and 2008 Games, held in Beijing.
CCTV was estimated to have generated $394 million in advertising revenue around its Beijing coverage.
Chinese state broadcaster CCTV is paying $100 million in the deal, almost seven times what it paid for the 2006 and 2008 Games, held in Beijing.
CCTV was estimated to have generated $394 million in advertising revenue around its Beijing coverage.