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IPC extends association with ‘Rising Phoenix’ producers

Action from men's 50m butterfly - S5 final at Tokyo 2020 Paralympic Games (by Adam Pretty/Getty Images)

The International Paralympic Committee has extended its exclusive agreement with Harder Than You Think, giving the creative and campaigning company the film documentary and television series rights to tell the Paralympic story through the Paris 2024, Milan 2026 and LA 2028 Paralympic Games.

The rights awarded to HTYT through to 2028 cover the existing ‘Rising Phoenix’ film, documentary and television series, global exclusivity across advertising-based video on demand (AVOD), subscription video on demand (SVOD) and transactional video on demand (TVOD) platforms, plus unique filming access, including field of play. Access to the IPC archives is also part of the tie-up.

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