HomeNewsFootballSpain

LaLiga agrees deals for unsold 2019-20 to 2021-22 media rights

LaLiga, which operates the top two divisions of Spanish football, has completed two media-rights deals following a second round of sales for the 2019-20 to 2021-22 cycle.

Telefónica secured exclusive rights to 11 Segunda División matches during each match day, non-exclusive rights to six play-off matches that determine the final promotion places from Segunda División to Primera División, and non-exclusive highlights of all Segunda División matches.

Mediapro secured the rights to 90-second clips of each Primera and Segunda División match, exclusively for online use.

Two other lots remained unsold: exclusive rights to one Primera División match every week and exclusive rights to two Segunda División matches every week.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.