The Learfield Sports agency has expanded its US collegiate sports portfolio by striking a multimedia rights deal with Lehigh University in Pennsylvania.
The length of the multi-year agreement, which will begin with the 2016-17 academic year, was not disclosed.
Lehigh University sponsors 25 varsity sports and competes at the National Collegiate Athletic Association’s Division One level.
Learfield's Lehigh Sports Properties division will be located on campus to collaborate daily with the athletic administration. Andrew Papaefthemiou will oversee the division as general manager.