Learfield extends deal with University of Alabama, adds NIL center

Renderings of Alabama's dedicated NIL hub called The Advantage Center as part of the deal with Learfield (Learfield)
Renderings of Alabama's dedicated NIL hub called The Advantage Center as part of the deal with Learfield (Learfield)

The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics.

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