LeTV to bring USGA coverage to China

LeTV Sports, a new sports-rights venture operated by Chinese IPTV operator LeTV, has struck a rights deal with the US Golf Association.

The deal will run for three years, from 2015 to 2017.

The agreement includes coverage of the US Open, US Woman Open Championship and US Veteran Open.

Negotiations over the deal started in 2014, according to LeTV chief executive Lei Zhenjian.