LiveMode and 1190 Sports unite to chase equity in Brazilian leagues

Hulk of 2021 Brasileiro Série A winners Atletico Mineiro (Photo by Heuler Andrey/Getty Images)

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a mystery financial backer apparently ready to provide $800m (€699m) in return for a 20-per-cent share of a new leagues body.

A rival offer has been submitted by Codajas Sports Kapital, a Brazilian company involving industry luminaries that has been set up to invest in football business structures.

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