HomeNewsMotorsportItaly

Mediaset takes up Formula E extension option in Italy

Italian commercial broadcaster Mediaset has taken up an option to extend its deal for Formula E rights, with its agreement now set to conclude after the 2022-23 season.

The deal has been announced as a five-season agreement, from 2018-19 to 2022-23. However, when Mediaset initially acquired Formula E rights in the country (in October 2017), it struck a three-season deal – from 2017-18 to 2019-20 – with the option to extend the agreement for a further three seasons, from 2020-21 to 2022-23. The broadcaster has now exercised this option.

Last season, the Formula ePrix in Rome (held on April 14) attracted 1.2m viewers to the Mediaset-owned Italia 1 channel – an audience share of 9.6 per cent.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.