Mediaset (Italy)

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Uefa has seen the value of its top-tier Champions League competition fall by a fifth in Italy for the coming 2021-24 cycle. But the drop has been cushioned by the entry of ecommerce giant Amazon, which has committed a considerable amount to acquire a package of rights.

Sky Italia is taking a calculated gamble in agreeing a two-year sublicensing deal with Mediaset for Uefa Champions League rights. Sky’s legal dispute with Italian public-service broadcaster Rai over the latter's option to renew the rights has not yet been resolved. If Rai eventually wins, it could sue Sky for damages.

The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.

Mediaset ‘at the window’ for Champions League as Rai-Sky renewal talks stall Broadcaster is thought to have offered uplift on Rai’s €40m per season Refi

Italy remains the only one of Europe’s big five television markets where Fifa has yet to sell the rights to the 2022 World Cup, but world football’s governing body is understood to be in no hurry to come to market and there are several reasons why it makes sense to wait.

Italy’s Council of State has rejected an appeal from the country’s competition watchdog, the AGCM, which sought to overturn a lower court ruling concerning the sale of broadcast rights to Serie A, the…

Commercial broadcaster Mediaset has acquired rights in Italy to the new Autumn Nations Cup rugby union competition

Pay-television broadcaster Sky Italia and commercial broadcaster Mediaset are closing in on the final packages of rights to the Uefa Champions League in Italy for the 2021-24 cycle

Internet retail giant Amazon is set to break into the Italian media-rights market as it is believed to have submitted a winning bid for a package of Uefa Champions League rights covering the 2021-24 cycle


Italian media group Mediaset said this week it expected to make a healthy profit on its acquisition of 2018 Fifa World Cup rights by showing all matches free-to-air.

Italy’s Lega Serie A is hoping to earn €1.05bn ($1.26bn) per season for its domestic live rights in this month’s tender process. To hit that figure, or even come close to it, the league will need to do something it has failed to do in previous auctions: secure an offer which meets its valuation of its OTT rights.

July 26 and 27, 2017, are two days that could completely reshape the sale of Serie A international media rights.

Pay-television platform Sky Italia is thought to have agreed to pay just over €300m ($336m) per season for exclusive rights to the Uefa Champions League and Europa League from 2018-19 to 2020-21.

Lega Serie A’s invitation to tender for its media rights could allow Sky Italia to secure a monopoly of Serie A rights in the next cycle, dealing a potentially fatal blow to its main rival Mediaset Premium. Bids are due tomorrow, June 10.

The vindication last month by a Roman court of the way Lega Serie A sold its media rights for the current cycle was absolute, but not definitive.

Lega Serie A and Uefa are in a race to be first to sell their rights in Italy for the period 2018-19 to 2020-21.

A group of Italian MPs from the coalition government has submitted an amendment to the Melandri Law which would require one live Serie A match per week to be shown on free-to-air television.

The investigation by Italy’s antitrust authority into the sale of Serie A rights, which led to €66m ($75m) in fines being handed down this month, centred on negotiations in a four-day period in June 2014 after bids had been made.

Sky Italia’s investment in this summer’s two major football tournaments – Euro 2016 and the Copa América Centenario – came as a surprise as the broadcaster had said it has abandoned its strategy of acquiring rights to major events. It does not, however, represent a U-turn – the deals were last-minute, opportunistic acquisitions.

Italy’s antitrust authority has notified Lega Serie A, Infront Sports & Media, Mediaset and Sky Italia that their behaviour during the auction process for Serie A media rights constituted a breach of European competition law.

Italian state broadcaster Rai is the strong favourite to land the rights for Euro 2016, which were put out to tender this week, and is expected to do so at a substantial discount.

Rupert Murdoch’s two Italian pay-television businesses – the Sky Italia satellite platform and the Fox Sports premium channel – reinforced their football portfolios this week as rival operator Mediaset inched closer to a deal to sell a stake in its Mediaset Premium platform to Qatari broadcaster beIN Sports.

Last week’s Serie A rights-sharing deal between Italian pay-television operators Mediaset Premium and Sky Italia does not appear to presage a wider truce between the two companies, including a sharing of Uefa Champions League rights.

The 20 clubs of Italy’s Serie A are trying to pick the best possible combination of bids from a rights auction marked by an extraordinary degree of tactical bidding that has thrown the process into confusion.

There were mixed results for broadcasters of the 2013-14 Uefa Champions League in Europe's big five markets, as Mike Kiernan, analyst for SportBusiness Intelligence explains

Cumulative free-to-air television audiences across the big five markets increase for this season's Uefa Europa League, as Mike Kiernan, analyst for SportBusiness Intelligence explains

Italy’s Bike Channel looks to expand abroad

National team qualifier rights values tumble in Italy and Spain