The MP & Silva agency has opened a new office in Paris, France.
The office will be led by Pierrick Ysern, who has been promoted to serve as the agency’s country director in France.
Ysern, who worked for the Lagardère Unlimited sports marketing agency before joining MP & Silva in September 2011 to manage football and tennis projects, will work closely with the agency’s managing director for Europe, Roberto Dalmiglio.
The agency said that tennis and football would continue to be the focus for Ysern and his team in Paris.
MP & Silva now has 15 offices worldwide and eight in Europe.
“Through a focused and dedicated approach, we aim to strengthen our commitment to broadcasters and rights holders in France, especially servicing the French tennis grand slam, Roland Garros, and the French football [top-tier] Ligue 1,” MP & Silva group chief executive Andrea Radrizzani said.