The IMG Events & Media agency has agreed a multi-year rights partnership with North American basketball league the NBA that will see games broadcast on Sport 24, the IMG-produced live sports channel for the in-flight and in-ship markets.
Over 100 regular-season, play-off and finals games will be broadcast on Sport 24 as part of the deal. Sport 24 will also broadcast original NBA programming, highlight shows and other content.
NBA senior vice-president of global media distribution, Matt Brabants, said: “This is another great way of making our games accessible to NBA fans wherever they may be.”
Sport 24 is available on more than 250 aircraft on 10 airlines, including Emirates, Etihad Airways, Lufthansa, Qatar Airways and Turkish Airlines.