The US-based Drone Racing League has agreed new US rights partnerships with the NBC Sports and social media platform Twitter.
NBC Sports Network will cover the 2019 and 2020 DRL seasons, with ESPN having broadcast the league over the past three years as part of an agreement encompassing the Americas.
The duration of Twitter’s deal was not disclosed, but it will grant DRL a non-linear platform for its content.
DRL chief executive and founder, Nicholas Horbaczewski told the AdWeek website that the league is set to “take full advantage of existing and new Twitter features” to provide unique, behind-the-scenes content, such as insight into the psychology of pilots.
The Twitter agreement comes after DRL recently announced a three-year partnership with Youku, the Chinese video streaming platform owned by e-commerce company Alibaba.