HomeNewsDrone RacingUSA

NBC, Twitter acquire US rights to Drone Racing League

The US-based Drone Racing League has agreed new US rights partnerships with the NBC Sports and social media platform Twitter.

NBC Sports Network will cover the 2019 and 2020 DRL seasons, with ESPN having broadcast the league over the past three years as part of an agreement encompassing the Americas.

The duration of Twitter’s deal was not disclosed, but it will grant DRL a non-linear platform for its content.

DRL chief executive and founder, Nicholas Horbaczewski told the AdWeek website that the league is set to “take full advantage of existing and new Twitter features” to provide unique, behind-the-scenes content, such as insight into the psychology of pilots.

The Twitter agreement comes after DRL recently announced a three-year partnership with Youku, the Chinese video streaming platform owned by e-commerce company Alibaba.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.