Nent lands Nordic rights to Rugby World Cup

Media company Nordic Entertainment Group (Nent) has acquired exclusive rights in the Nordic region to the upcoming Rugby World Cup in Japan.

Under the agreement, Nent’s Viaplay streaming service will show live coverage of all 48 matches from the tournament, which runs from September 20 to November 2.

Nent provided coverage of the 2015 Rugby World Cup, which was held in England and won by New Zealand. Nent also holds exclusive media rights in the Nordic region to the Six Nations until 2021.

World Rugby chairman Sir Bill Beaumont said: “Rugby in the Nordic region has seen a marked uplift in fan and participation numbers in recent years. As the region’s leading streaming company, Nent Group will enable more people than ever before to engage with the tournament, reinforcing our belief that Rugby World Cup 2019 will be the most-viewed and most-engaged rugby event of all time.”

This year’s World Cup will be the first held in Asia.