American football league the NFL has appointed senior Microsoft executive Jordan Levin to the new role of senior vice-president and chief content officer.
Levin will be responsible for developing and implementing an innovative, league-wide content plan that seeks to advance the long-term growth objectives of the NFL across all of its owned and operated media assets, including NFL Network, NFL Digital Media, NFL Films, and external media partnerships, networks and platforms.
Levin will focus on the development, production, programming and distribution of high quality, video content consistent with the NFL brand and mission, which reaches current and future NFL fans across all demographic segments worldwide.
Additionally, Levin will be charged with managing current NFL event programming franchises, such as the Super Bowl Halftime Show (pictured) and NFL Honors, developing new franchises, and licensing and building the NFL Films library to maximise consumption.
With over 25 years of experience creating television and digital content, Levin joins the NFL from US technology giant Microsoft where he served as executive vice-president and general manager of Xbox Entertainment Studios. In this position, he was tasked with coordinating the launch of an interactive, video-on-demand programming service creating original premium content for the global, over-the-top Xbox platform.
“With deep experience developing award-winning television programming combined with a keen understanding of the digital media landscape as both an executive and producer, I’m excited to have someone of Jordan’s unique background and talents join the NFL,” Brian Rolapp, the league’s executive vice-president of media, said. “Jordan will be a great addition to an already strong executive team at NFL Media and help us produce first-class content we can deliver to NFL fans around the world across all platforms.”
Reporting to Rolapp, Levin started in his new post yesterday (Monday) and works out of NFL Media’s offices and studios in Los Angeles.