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NFL looks to secure Sunday Ticket streaming partner

The NFL is looking to expand its Sunday Ticket package for out-of-market games beyond its exclusive deal with DirecTV and into the digital frontier.

Roger Goodell, the NFL commissioner, wants to maintain a good working relationship with DirecTV, but said he is looking to split up the Sunday Ticket rights to make games more widely available by including an OTT streaming partner such as DirectTV Now, Amazon or DAZN.

“We’re having great discussions with DirecTV and AT&T,” Goodell told Bloomberg. “We’ve had a 25-year partnership and we want to continue that partnership, but we also are looking to see how we can change the delivery.”

He added: “We’re looking to make sure that we continue to deliver this package, which is a premium package of great content. We want it delivered on several different platforms.”

The NFL’s Sunday Ticket deal with DirecTV has an opt-out at the end of the 2019 season.

Amazon has non-exclusive streaming rights to ‘Thursday Night Football’ broadcasts which air on Fox.