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Nova extends Eredivisie deal with IMG in Greece

Greek pay-television broadcaster Nova has agreed with the IMG agency a deal to extend Dutch Eredivisie rights for a further season.

The deal will be for the 2019-20 season only. The broadcaster had an agreement in place with IMG to broadcast the top-tier Eredivisie in the 2018-19 season.

IMG is the leagues’s international rights-holder after extending its long-term partnership in 2017 for a further four-seasons, from 2018-19 to 2021-22.

Along with the Eredivisie, IMG has also sold Nova rights to France’s Coupe de France cup competition in 2018-19 and the Swedish Allsvenskan in 2019. Nova has previously acquired some of its more prestigious properties from the agency, including Euroleague Basketball and Italy’s Serie A.