Nova Broadcasting Group, part of multi-territory commercial and pay-television broadcaster Modern Times Group, has agreed a deal with the National Basketball Association to show the North American basketball league in Bulgaria.
Terms of the deal were not disclosed, but Nova will predominantly air NBA coverage on its new sports channel Diema Sport, including one live game on Sundays and the weekly news and highlights show NBA Action.
The next NBA game carried by Diema Sport will be Chicago Bulls at Oklahoma City Thunder on March 15.
NBA Action will air every Thursday at 7pm local time on Diema Sport.