NRK to show home Nordic World Ski Championships through Viaplay deal

Emil Iversen of Norway takes joint first place and wins the gold medal during the 2021 FIS Nordic World Ski Championships men's cross country 50km race (by Millo Moravski/Agence Zoom/Getty Images)

Norwegian public-service broadcaster NRK has agreed a sublicensing deal with streaming company Viaplay for rights to the 2023 and 2025 Nordic World Ski Championships, the latter of which will be a ‘home’ event.

NRK’s deal with Viaplay comes after the latter, then known as Nent Group, in April 2019 acquired rights to a host of winter sports properties in the Nordics from the Infront agency, landing a blow to public-service broadcasters in the region.

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