Cricket’s Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition.
The brand becomes the official smartphone of the Twenty20 franchise competition, which has also finalised a news highlights agreement with SNTV, the joint venture between The Associated Press and IMG.
As part of the activation of the Oppo sponsorship, several promotional offers will be provided to the telecoms operator’s customers. Further details of these will be announced when the tournament starts on February 20.
George Long, chief executive of Oppo Pakistan, said that, as a brand, Oppo’s mission is to develop and promote everything that young people are involved and interested in.
The agreement further develops Oppo’s association with cricket. It has been a sponsor of the International Cricket Council (ICC) since 2015 and received prominent visibility as a global sponsor of the 2019 World Cup. In December of the same year, it extended its contract with the ICC until 2023.
Wasim Khan, Pakistan Cricket Board chief executive, said: “With 36 foreign cricketers involved in the six-team 32-day competition, broadcasters in their territories will be able to highlight their players’ performances, which, in turn, will also showcase the passion and love for cricket in Pakistan. This is critical to our objective of enhancing the image and profile of Pakistan, and attract more foreign teams, tourists and foreign investment.”
James Dobbs, who recently took up the post of managing director at SNTV, added: “SNTV already offers extensive international cricket coverage and adding to this, both highlights and news from the HBL PSL, will provide our broadcast partners even greater coverage.”
The 2020 PSL begins with a match between holders Quetta Gladiators and Islamabad United. It will conclude with the final on March 22. It will be the first edition to be held entirely in Pakistan.