German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport
Formula 1 has signed a strategic collaboration agreement with Tata Communications ahead of the 2022 season which will see Tata return to the sport as its Official Broadcast Connectivity Partner
Media group Discovery has signed a sponsorship contract with investment platform eToro ahead of the Tokyo Olympics
The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball
Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition
Telekom Malaysia (TM)’s association with the Malaysia Football League (MFL) has been revived in a new sponsorship and broadcast rights contract.