Peacock to air first ad-free fourth quarter in NFL history
NBC streaming service Peacock will air the National Football League’s (NFL's) first-ever commercial free fourth quarter on December 23 during the game between Buffalo Bills and Los Angeles Chargers.
Deutsche Telekom expands Euro 2024 presence with national sponsorship
German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Famous Grouse builds on Premiership Rugby deal with ITV broadcast sponsorship
Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport
F1 reconnects with Tata ahead of 2022 season
Formula 1 has signed a strategic collaboration agreement with Tata Communications ahead of the 2022 season which will see Tata return to the sport as its Official Broadcast Connectivity Partner
Discovery signs eToro advertising deal ahead of Tokyo Olympics
Media group Discovery has signed a sponsorship contract with investment platform eToro ahead of the Tokyo Olympics
Manchester City and Onefootball agree editorial content tie-up
The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball
Pakistan Super League connects with Oppo, agrees SNTV news access
Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition
Telekom Malaysia returns to Malaysian football in broadcast and sponsorship deal
Telekom Malaysia (TM)’s association with the Malaysia Football League (MFL) has been revived in a new sponsorship and broadcast rights contract.