The New England Patriots will launch a 24-hour video stream on Monday to chronicle the NFL American football franchise’s build-up to the Super Bowl on Sunday, February 4.
The ‘Not Done Network’ will be streamed from the Mall of America in Minneapolis, where the stream’s production facilities will also be based.
The stream will feature in-studio guests and live reports from the city, as well as live call-in shows, lifestyle features, fan contests and coverage of every Patriots press event, including the opening night ceremonies live from the Xcel Energy Center on Monday.
The stream will conclude with the team’s flagship show, Patriots All Access, which will be shown at 19.00 eastern time on February 3, a day before the Patriots take on the Philadelphia Eagles at US Bank Stadium in Minneapolis.
The Not Done Network will be available worldwide via Patriots.com, the Patriots app, the Patriots YouTube channel and via a custom page on Twitter. Fans that follow the Patriots on Facebook will receive Not Done Network content alerts.
A day-by-day content schedule will be posted on Patriots.com.
“With the Not Done Network, we are going to be able to provide a constant stream of Patriots content that fans around the world can watch in anticipation for Super Bowl LII,” said the Patriots’ chief marketing officer, Jen Ferron.
“In addition, for the thousands of fans ascending on the Twin Cities next week, the Not Done Network site will provide a destination where fans can gather on location. This will be a huge undertaking, but we are excited to share the week of the Super Bowl with our fans in such a unique way.”