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Pink picks up Uefa national team rights in Bosnia and Herzegovina

Commercial broadcaster Pink BH has completed a sublicensing deal with the United Group in Bosnia and Herzegovina for rights to first- and second-party Uefa European Qualifiers and Nations League matches, along with all matches from Euro 2020.

The four-season deal, from 2018-19 to 2021-22, comes two weeks after commercial network Nova TV sublicensed the same set of rights in Croatia from United Group, which owns pay-television broadcaster Sportklub.

In both deals, United Group has not sublicensed to the public-service broadcasters – BHRT in Bosnia and Herzegovina and HRT in Croatia – which held the same set of rights in the previous four-season cycle, from 2014-15 to 2017-18.

Sportklub acquired all national-team rights sold by Uefa in each Balkan market last year but was under no obligation to sublicense to a free-to-air broadcaster by the governing body.