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PTO strikes three-year deal with Warner Bros. Discovery ahead of Tour launch

(Photo by the Professional Triathletes Association/Warner Bros. Discovery)

The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month.

The deal gives the conglomerate exclusive live rights to PTO events in 63 markets across Europe and the Indian subcontinent. It also grants non-exclusive live rights in Cambodia, Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Papua New Guinea, the Philippines, South Korea, Taiwan and Thailand.

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