Rai audience eclipses 10m as Napoli lift Coppa Italia

The final of Italian football’s Coppa Italia on Wednesday evening was watched by an average of 10.2 million viewers on Rai, the Italian public-service broadcaster.

Rai’s audience for Napoli’s victory over Juventus was equal to a market share of 39.6 per cent.

Napoli emerged victorious in a penalty shootout after the score was level at 0-0 after 90 minutes.

The average audience is the fourth highest for the final since 2010. In that year, Rai netted an average of 11.7 million viewers (and a 39.9-per-cent share) as Inter Milan faced Roma.

Rai holds the Coppa Italia broadcast rights from 2018-19 to 2020-21 in a deal worth €35.5m ($40m) per season.

The broadcaster generated record viewing figures for last weekend’s Coppa Italia semi-finals second legs as Italian football returned following a break of over three months.

Friday evening’s clash between Juventus and AC Milan was watched by an average of 8.28 million viewers on Rai, equal to a 34-per-cent market share. Rai’s figures for the match represented Italy’s highest free-to-air audience for a football match this season.

Napoli’s 1-1 draw with Inter Milan on Saturday was watched by an average of 7.1 million viewers (a 32.3-per-cent share) on Rai.

Action from the top-tier Serie A will resume this weekend after a suspension of over three months caused by the Covid-19 pandemic.