The final of Italian football’s Coppa Italia on Wednesday evening was watched by an average of 10.2 million viewers on Rai, the Italian public-service broadcaster.
Rai’s audience for Napoli’s victory over Juventus was equal to a market share of 39.6 per cent.
Napoli emerged victorious in a penalty shootout after the score was level at 0-0 after 90 minutes.
The average audience is the fourth highest for the final since 2010. In that year, Rai netted an average of 11.7 million viewers (and a 39.9-per-cent share) as Inter Milan faced Roma.
Rai holds the Coppa Italia broadcast rights from 2018-19 to 2020-21 in a deal worth €35.5m ($40m) per season.
The broadcaster generated record viewing figures for last weekend’s Coppa Italia semi-finals second legs as Italian football returned following a break of over three months.
Friday evening’s clash between Juventus and AC Milan was watched by an average of 8.28 million viewers on Rai, equal to a 34-per-cent market share. Rai’s figures for the match represented Italy’s highest free-to-air audience for a football match this season.
Napoli’s 1-1 draw with Inter Milan on Saturday was watched by an average of 7.1 million viewers (a 32.3-per-cent share) on Rai.
Action from the top-tier Serie A will resume this weekend after a suspension of over three months caused by the Covid-19 pandemic.