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RedeTV signs DAZN pact for Copa Sudamericana, Serie A

Brazilian commercial broadcaster RedeTV has secured rights to the Copa Sudamericana and Italian Serie A club football competitions through a sublicensing deal with streaming platform DAZN.

Under the one-year agreement, RedeTV will show one match from each round of the Copa Sudamericana, and one match every week from Serie A. The coverage will carry DAZN branding to build awareness of the service that launches in Brazil in the next few weeks.

The free-to-air partnership begins with Corinthians v Racing Club in the first round of the Copa Sudamericana on Thursday, with the second leg to be held on February 27.

RedeTV’s coverage will continue throughout the tournament, including the second stage, round of 16, and quarterfinals, where the broadcaster will have third pick of a Brazilian team, as well as non-live broadcast rights to the semi-final and final.

The agreement with DAZN further bolsters RedeTV’s football content. The broadcaster last year struck a four-year deal for the English Premier League with pay-television broadcaster ESPN Brasil, which has rights for the competition through to the conclusion of the 2021-22 season.

The Máquina do Esporte website added that RedeTV’s agreement with DAZN for Serie A will extend through to the end of the 2019-20 season.

Johnny Devitt, chief marketing officer at DAZN, said: “This is an important and strategic partnership that will mean millions of football fans will be able to see some their favourite teams and players for free. At the same time, the partnership will build the brand profile of DAZN in households across the nation as the destination to watch all of the action.”