Serie A agrees AI highlights deal with WSC Sports

(Photo by Paolo Bruno/Getty Images)

Italy’s Lega Serie A has agreed a three-year deal with WSC Sports to create automated video highlights for all Serie A, Supercoppa Italiana and Coppa Italia fixtures.

As part of the deal, which has been in place since the start of 2022 but is only being announced now, the company’s AI technology will be used to publish automated match clips across the league’s social media channels and other digital platforms.

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